As we can see from this graph, the level of customization is directly correlated to the price of the system, with few outliers. However, in our experience, this relationship represents an inefficiency in the current DAM system market.
A low cost, out-of-the-box system can be problematic because the creators of the system make broad stroke decisions that greatly effect the usability of the system. For example, the system predetermines types of users and their respective level of authorities in an out-of-the-box system. But is a predetermined organization chart realistic when no two companies are exactly the same?
On the other hand, we have noticed several problems with completely customized DAM systems, built from scratch, for specific customers. As you can imagine, creating a DAM system is a complicated process that requires a great deal of time and work to ensure it runs smoothly and bug free (hence the heavy price tag). So companies who purchase custom systems are paying to reinvent the basic platform, but the end result is a less stable system that takes a long time to develop.
The solution to these dilemas is far from simple, and we continuously explore and discuss the possibilites.As a result of this exploration, we have been working on a better solution that breaks the linear relationship between cost and customization. As seen in the picture to the right, we've built, tested, and troubleshot 80% of the our system already, and this becomes the base to every DAM system we implement. We leave the last 20% for when new clients sign on and can give us the information we need to customize the system to their needs. The result is an affordable, mature, custom DAM system for our clients.
What are your experiences with DAM systems? What features are most important to you? Do you prefer an out of the box solution, or a customized solution? Do you see a market for something that speaks to both ends of the spectrum?
[...] Digital Asset Management Systems: Cost vs. Customization – The Pica9 Blog. [...]
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